MOOV Retail
Our Retail Solutions
Moov Energy provides fully integrated retail fuel solutions designed to support the long-term success of service stations. As the Branded Marketer for Astron Energy in the Western Cape, we combine trusted fuel quality with deep local expertise to help our partners grow in a competitive market.
Our approach extends beyond simply supplying fuel. We work closely with our retail partners to develop efficient, customer-focused forecourts that deliver strong performance, enhance customer experience, and maximise profitability.
Retail Forecourts
Our biggest asset is our customers and retailers. Building strong relationships and always putting the customer first forms part of our core values. We understand the frustrations and challenges that fuel retailers face on a day-to-day basis – as they try and balance legislative and industry standards, along with the threat of declining volumes and profits. As your fuel and lubricant partner, we can help to alleviate common frustrations that other suppliers often overlook.
Our biggest asset is our customers and retailers. Building strong relationships and always putting the customer first forms part of our core values. We understand the frustrations and challenges that fuel retailers face on a day-to-day basis – as they try and balance legislative and industry standards, along with the threat of declining volumes and profits. As your fuel and lubricant partner, we can help to alleviate common frustrations that other suppliers often overlook.
We are industry leaders within the Petroleum industry, through effectively delivering product to our retailers and offering digital fuel management solutions. We are currently servicing 105 filling stations all over the Western Cape, which includes sustainable fuel delivery, marketing, training, strategic growth opportunities and infrastructure development. Whether you are a small service station located in a close-knit rural community or a large truck stop located on a bustling national highway, we’re able to assist.
Fuel, LPG & Lubricant Product Offering
Moov Energy offers a comprehensive range of high-quality energy products to meet the needs of both motorists and businesses. Our petrol and diesel pertaining to the Quartech additive, are formulated to deliver reliable performance, improved efficiency, and engine protection.
Moov Energy offers a comprehensive range of high-quality energy products to meet the needs of both motorists and businesses. Our petrol and diesel pertaining to the Quartech additive, are formulated to deliver reliable performance, improved efficiency, and engine protection.
In addition, we supply LPG solutions that provide a clean, versatile energy source for domestic, commercial, and mobility applications. Our product range is complemented by premium lubricants designed to protect engines, enhance performance, and extend equipment life. All products meet Astron Energy’s strict quality standards, ensuring consistency and reliability at every retail site.
Fuel Management Systems
We provide advanced fuel management systems that enable retailers to operate with greater efficiency and control. These systems allow for real-time monitoring of fuel levels, helping to prevent stock shortages and improve supply planning.
We provide advanced fuel management systems that enable retailers to operate with greater efficiency and control. These systems allow for real-time monitoring of fuel levels, helping to prevent stock shortages and improve supply planning.
Automated reconciliation and reporting tools improve accuracy and provide valuable insights into business performance. Wet stock management solutions further support loss detection and operational accountability, ensuring that retailers have full visibility and control over their operations.
Retail Partnership Benefits
Partnering with Moov Energy offers significant advantages, supported by our strong relationship with Astron Energy. Retailers benefit from access to a trusted and recognised fuel brand, as well as a reliable and consistent fuel supply.
Partnering with Moov Energy offers significant advantages, supported by our strong relationship with Astron Energy. Retailers benefit from access to a trusted and recognised fuel brand, as well as a reliable and consistent fuel supply.
We provide ongoing business support, including operational guidance, marketing initiatives, and staff training, all designed to improve site performance and customer experience. Our focus is on building long-term partnerships that deliver sustainable value and shared success.
Retail Convenience Offering
At Moov Energy, we understand that visiting a service station is no longer just about fuel sales, as consumers are choosing to shop in c-stores for their own convenience. Customers appreciate being able to pick up supplies, including groceries, household goods, health food, and fast food, in an accessible location. We’re proud to partner with the following brands in this regard:
- FreshStop
- Seattle Coffee Company
- Crispy Chicken
Infrastructure & Support Services
Moov Energy offers comprehensive infrastructure and support services to ensure that retail sites operate safely, efficiently, and in full compliance with industry regulations. Our services include site development and upgrades, installation and maintenance of fuel equipment, and ongoing technical support to minimise downtime.
Moov Energy offers comprehensive infrastructure and support services to ensure that retail sites operate safely, efficiently, and in full compliance with industry regulations. Our services include site development and upgrades, installation and maintenance of fuel equipment, and ongoing technical support to minimise downtime.
We also provide guidance on health, safety, and environmental standards, ensuring that all operations meet the highest levels of compliance. With a strong in-house logistics network in place, we ensure a seamless and reliable supply of fuel to every retail partner.
Become a Retail Partner
Partnering with Moov Energy means joining a network built on reliability, performance, and trusted expertise. Whether you are launching a new service station or looking to strengthen your existing business, we provide the support, infrastructure, and insight needed to succeed in the following services:
Market Research & Feasibility Study
- Conduct a feasibility study to assess the demand for fuel, competition, traffic count, and profitability.
- Choose a strategic location (main roads, urban developments, townships, or highways).
Business Plan & Funding
Develop a detailed business plan, including:
- Start-up costs
- Operational costs
- Revenue projections
- Staff requirements
- Funding options:
- Private capital
- Bank loans - Fuel supplier/franchise agreements (e.g., Engen, Shell, BP, TotalEnergies)
Zoning & Land Use Approval
- The chosen site must be zoned for commercial/retail use.
- Apply for zoning approval or rezoning with the local municipality if needed.
Environmental Authorisation (EIA)
- Conduct an Environmental Impact Assessment (EIA) as per NEMA (National Environmental Management Act).
- Appoint an independent Environmental Assessment Practitioner (EAP).
- Submit the Basic Assessment Report or full EIA to the Department of Forestry, Fisheries and the Environment (DFFE).
- Public participation and comment process is required.
Licensing & Permits
You need to apply for several licenses:
- Petroleum Products Site Licence (NERSA / DMRE)
- Required under the Petroleum Products Act, 1977
- Apply through the Department of Mineral Resources and Energy (DMRE)
- Submit: Zoning certificate, Environmental authorisation, Lease or proof of land ownership, and Business plan - Petroleum Retail Licence
- Also issued by DMRE
- Required to sell fuel to the public
Business Registration
- Register with CIPC (Companies and Intellectual Property Commission)
- Get a tax clearance certificate from SARS
Fuel Supplier Agreement
- Negotiate a supply contract or franchise deal with a licensed fuel wholesaler or brand (Astron - Moov). This often includes branding, infrastructure support, and fuel supply.
Infrastructure Development
Hire a professional service station developer/engineer to:
- Design the layout
- Build underground tanks
- Install pumps and forecourts
- Ensure compliance with SANS (SA National Standards) and fire regulations
Health, Safety & Fire Compliance
- Install fire protection systems (extinguishers, spill kits, signage)
- Get inspection and approval from the local fire department
- Comply with Occupational Health and Safety Act (OHSA)
Employment & Training
- Hire and train staff (cashiers, pump attendants, managers)
- Ensure staff are trained in safety, customer service, and fuel handling
Operational Systems & Insurance
Set up:
- Point-of-sale systems (POS)
- CCTV and security
- Accounting systems
- Get appropriate insurance: public liability, asset, fire, theft
Optional: Add-On Services
- Car wash
- Convenience store
- Fast food franchise
- ATMs
Typical Start-Up Cost Estimate
R5 million to R30 million+ depending on share, location, brand, and size. We invite you to partner with Moov Energy and take your retail operation to the next level.
